Business development and marketing has always been about the conversation. In today’s fast-paced world that means utilizing online social media channels including Facebook, Twitter, LinkedIn, and others. E-newsletters, blogs, industry networks and video channels also provide touch points for companies to introduce products, services and enhance their web presence. Carter West Public Relations knows how to maximize these media opportunities to gain exposure for our clients. Doing it properly takes a delicate balance of selling and relationship building, and our solutions have proven successful for our clients. Our integrated public relations and social media solutions have been proven to greatly increase the effectiveness of clients’ marketing communications strategies, maximize web exposure, increase brand awareness and drive more traffic to client web sites. Recognizing these opportunities Carter West has developed our Social Media Division to be responsive, timely and focused on enhancing the communications channels for our clients.