Sarandipity Blog

Sara Callahan, the driving creative force behind Carter West PR shares some of her insights here on the Sarandipity Blog. We all know serendipity means making exciting discoveries by accident and Sara believes these discoveries can be enlightening, entertaining and sometimes very informative. Please enjoy these items and feel free to leave your comments on our contact us page.

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While Facebook has denied any...

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Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s...

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Digital Dealer 22 Wins the Week in Tampa

While certainly not my first Digital Dealer, I was excited because it was in my own backyard at the beautiful convention center in downtown Tampa. In addition, I was curious to see what changes would be made by the conference’s new owners, Emerald Expositions. From...

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What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. Find out the best way to proceed.

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Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their...

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Act, Don’t React to Negative Online Reviews

Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your...

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Social Media and Security: This Could Be Important!

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now...

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It’s Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing, engagement, and providing value through content marketing. A good...

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Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly. In retail automotive, video is used very effectively to...

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The 5 Top Social Media Errors to Avoid

Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with...

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5 Common Blogging Mistakes

Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to...

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Who Is Carter West PR: A Guest Blog

By Arnold Tijerina In the automotive industry, we’re inundated with marketing messages from vendors pushing everything from direct mail to complete all-in-one dealership software solutions. But, let’s for a second flip to the other side. Believe it or not, vendors to...

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Are We Sacrificing Customer Experience for Efficiency?

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live...

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Is Your Company Disconnected?

In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backward, you probably wouldn’t make much progress walking. The same...

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Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to...

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A Vendor’s Guide to Getting Attention at Conferences

The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you...

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