Are You Training Customers to Blackmail You for Service?

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of...
Content Marketing Is Not a One and Done Game

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads,...
I Do My Best Poof Reading After I Hit Send

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself — posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct....
Does Community Involvement Sell More Cars?

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social values that the consumer also cares about....
Are you Deaf, Dumb & Blind to your Customers on Social Media?

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an...