How Being “Lazy” Can Be Productive

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more...
Why Use a Hundred Words When One Will Do?

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in my experience, most...
Is Content Marketing a Necessity or a Nuisance?

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages....
Are You Training Customers to Blackmail You for Service?

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of...
Content Marketing Is Not a One and Done Game

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads,...
I Do My Best Poof Reading After I Hit Send

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself — posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct....