Sara Callahan
It is with deep sadness that I share the news of Sara Callahan’s passing on October 14th. I first met Sara in 1993 when we both worked at Greenlight Communications in Orange County, CA. Shortly after leaving that company, she founded Carter West Public Relations, with her first client being the Thousand Oaks Auto Mall. Over the next 30+ years, she grew Carter West into a successful PR firm within the automotive industry.
Sara was an exceptional public relations professional and a talented writer, known for her integrity, creativity, and ability to elevate her clients’ profiles with a thoughtful and unique approach. Her professionalism and genuine passion for her work were second only to her bubbly energy and positive spirit. Anyone who knew her can attest to the warmth and kindness she brought into every room, always ready to share a smile.
Sara was also very health conscious, so it came as a shock when she was diagnosed last November with non-Hodgkin’s lymphoma. She approached this challenge with her usual optimistic attitude, determined to beat the odds. Sadly, cancer has claimed another undeserving victim.
I will miss my friend.
Holly Forsberg
Corporate Communications Writer
Carter West Public Relations helps clients connect with prospects and customers using both traditional and digital media.
“Carter-West is extremely easy to work with; very responsive; definitely know what they are doing and get results. We have received an excellent return on our investment and it has been money well spent. Carter West has at least doubled our national image and name recognition. It would have been impossible to gain this type of exposure with advertising alone, even if we had the budget.”
“We have been working with Sara for the last 9 years and Sara and her firm have done an excellent job of increasing the brand awareness of our company and products. She has a great depth of contacts within the marketplace that we serve. In addition, she has the absolute right amount of tenacity to keep the client on track with tasks that the client has to accomplish for her to do her job correctly.”
“Carter West Public Relations has mastered the art of providing a level of personal service that is exceptional. The people at Carter West Public Relations consistently come up with new ideas to enhance the added value of their promotional services.”
“Sara and her team are one of the most effective PR/Trade Publicists we work with. They are knowledgeable of the market and smart about developing client communications.”