What they do: TimeHighway.com replaces telephone-based scheduling with Internet technology that enhances the effectiveness and customer satisfaction of the automotive dealership. By scheduling appointments directly through the dealer web site, customers make confirmed appointments instantly without call-backs.
PR Goal: When originally released, TimeHighway was not scalable and so of little use to larger dealer groups. Consequently, it did not sell well. The company was acquired by new management and a year was spent on product and technology development and system scalability. The system was re-released into a highly competitive market. The major competitor had strong market presence and existing OEM relationships.
TimeHighway.com’s objective was to create media coverage in key automotive trade publications prior to NADA 2006 to develop dealer interest and help successfully showcase TimeHighway.com’s new technology at the show.
Results: Carter-West arranged to have TimeHighway.com included in an article in Automotive News on the subject of online scheduling 6 weeks prior to the show. Carter-West also got them exposure in the Wall Street Journal one month prior to NADA and in the NADA show issues of Auto Exec Magazine and Fixed Ops Magazine. Consequently, TimeHighway had a lot of interest from dealers and a busy booth at the show.