Client: The Dohring Company
What they do: The Dohring Company is North America’s largest provider of custom market research to the retail automotive industry.
PR Goal: The Dohring Company conducted a national consumer survey to identify trends affecting the retail automotive industry. Carter-West was retained to organize a press conference and release the study at the industry’s biggest trade show, the National Automobile Dealers Association trade show and conference (NADA). The goal: to position The Dohring Company as industry experts.
Results: The press conference presented by Carter-West Public Relations at NADA was attended by over 40 press representatives and industry analysts, from Reuters to the London Financial Times. The press conference resulted in press wires from all the major wire services including Associated Press and Reuters as well as stories in every major target publication including Automotive News, the Wall Street Journal, the New York Times, Los Angeles Times, USA Today, etc. The story was also covered on every major TV channel including CNN, CNBC, ABC News, etc.
Carter-West continued follow-up with the press after initial release of the information and generated five additional national press wire stories ranging from Associated Press to Copley News Service. In a one year period, these wire stories resulted in over 1,000 newspaper articles, mostly in major metropolitan newspapers as well as all key trade publications including Automotive News, Automotive Executive, Ward’s Dealer Business and others.