Carter West Public Relations - KeyWords are ImportantEveryone knows that issuing a press release to the newswire will get the word out about your product, service or success, but did you know that it is also an excellent way to improve your organic search ranking? In this issue of Sarandipity, I’ll give you 6 tips to help you so that that the next time you issue a press release, you know it is working behind the scenes to improve your

Tip #1: A news release doesn’t have to be industry-changing news. It can be a simple customer success story or announcement of an upcoming speaking engagement.
Many people think that news releases have to be of great significance in order to put the effort into releasing to the wire. This simply isn’t true. Yes, you want to issue releases that are relevant, timely and interesting, however, issuing a release or two in your cycle that are simple announcements will still help drive traffic to your website and increase organic SEO, as long as you have the relevant keywords in those releases, which leads us to the next tip…

Tip #2: Research the keywords that should be included in your release.
Most companies know which keywords they need to increase their ranking on, but just in case you don’t, there are tools you can utilize to help. Research and identify the relevant, commonly searched terms for your press release. Make a list of these terms and rank them in order of importance. It is my suggestion to work on just one of these keywords initially. For example, Auto CRM might be the keyword term you most want improved SEO on, so start with that phrase.

Tip #3: Write your release to include the keywords in the headline, subhead, and lead paragraph of your release.
This is very important as most crawlers just analyze the first few lines of a release. If your keywords are buried in the body, you won’t get the desired SEO boost. It is important to make sure the keyword density in your release is on target with industry best practices. Both PRWeb and PRNewswire have keyword density tools for subscribing customers. These tools will tell you if you hit the mark, or if you need to edit to ensure proper density.

Tip #4: Include links to related content.
Including links in your press release helps improve website traffic and also SEO. Certainly link to your own website, but if you are issuing a partner release or have research quoted in your release, make sure those links are included as well.

Tip #5: Publish your release to one of the PR wire services
Simply posting your press release to your website is not going to improve search ranking, nor is it going to be found quickly by journalists. Use a service, such as PRWeb or PRNewswire to issue your release. Their databases are continuously crawled by search engines and this is the best way to get your SEO headed in the right direction.

Tip #6: Measure your success.
Both of the newswire services I mention above will be able to provide you with reports on pick up and visibility, but it is also important that you monitor on your end with your web analytic tools. Google Analytics is an amazing tool that can help you monitor traffic count, referring links and conversion of web traffic to forms and other lead capturing mechanisms

Now are you ready to write your release? If you missed my last posting I give tips on how to properly write and format your release, so now that you have the tips for getting it read and recognized, you should be ready to go!

Sara Callahan | Carter West Public Relations




by Sara Callahan