Our Core Principles

There’s an old axiom in public relations, “be caught in the act of doing good.” Our job is to help you get caught, then to keep catching your audience’s attention – and we are very good at it!

Here at Carter West, we ask ourselves every day: What separates us from our competitors? Our answers led to the below list of core principles. In a sense, we could have limited our list to a single rule: We always do what’s best for the client.

Personal Attention
We will always give personal attention to each client and will remain responsive to each client’s needs and best interests. At Carter West we make it a point of pride to really know and understand our clients. You never get lost in the shuffle.
Understanding
When a client invests in our services, we will do what it takes to gain an in-depth understanding and awareness of that client’s specialized market. At Carter West, we love to roll up our sleeves and dig in.
Respect
We believe in treating everyone with great professional courtesy and respect. At Carter West, it doesn’t matter if you’re the King of Brunei or a three-person technology start-up, you’ll receive the same royal treatment.
Results
We work closely with each client to set, monitor and accomplish their business objectives. The content is important but the end game is to pay close attention to details and ensure clients obtain the best project or campaign results.
Accountability
Developing clear goals for each project and campaign, working closely with clients and their teams, and providing feedback on a regular basis ensures accountability for achieving superior results.
Trust
The heart and soul of any successful client-vendor relationship are based on trust. At Carter West, we will always work hard to earn and justify your trust, every hour of every day, minute by minute.

Let’s Work Together

For a free, no strings attached one-hour consultation, contact us at (727) 288-2159  or submit this form and we promise to follow up promptly with you.

We know the retail automotive market inside out. What have you got to lose? – one hour of your time for some free advice – sounds like a win-win to me!

There’s an old axiom in public relations, “be caught in the act of doing good.” Our job is to help you get caught, then to keep catching your audience’s attention – and we are very good at it!

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