PR Consulting and Training
For nearly two decades, Carter West has been meeting the public relations needs of a diverse client base. Simply put, we eat, sleep and drink—not to mention talk, walk and drive—the world of public relations. We’ve learned a lot over the years and would like to share our knowledge with you through a special PR consulting and training arrangement. We can advise you on your next promotional campaign. Or, prep you for media interviews and help guide you through a company crisis. In PR, there may not be any secret handshakes or magic wands,...
read moreSocial Media
In today’s fast paced Internet speed world, your business is competing for the attention of prospects all across the industry. You need a strategy that leverages both traditional marketing and the latest techniques of a social media wizard. Our strategy as well as our tagline is: Good news, traveling faster. At Carter West we give you all the PR tools you need to get your message out immediately and that includes Web 2.0 participation tools such as Facebook and Twitter. We can help you create an online communication system between...
read moreWriting Services
WORDS REALLY DO MATTER Content is still king, prime minister, top dog and ruler of what others know and understand about your company. That’s why at Carter West we like to choose our words wisely; we know first impressions can lead to lasting relationships. With that in mind, we’ll put together a complete media kit about your company, or customize it as needed for your special events, conferences and trade shows. From the essential nuts and bolts of press releases and fact sheets to the more fully developed customer success stories and...
read moreAnalyst Relations
WORKING THE VIRTUAL ROOM At Carter West, we know how to positively influence the influencers on your behalf and can build the kind of trust with key industry analysts that will lead to greater exposure and sales. Whether we’re briefing analysts on a customer case study, recent company news or your latest product release, we know how to make a compelling pitch that sticks. We’ll work closely with you to make sure you understand your business proposition as well as your sweet spot. And we’ll prepare you for important conference calls. From...
read moreMedia Relations
THE MEDIA HITS KEEP COMING In the fast-moving world of media coverage, getting positive attention is all about two things: having a compelling story to tell and getting someone to listen to it. We know the print and online publications that matter most in your market, as well as the people who work there. And we understand how to craft a message so it gets noticed. Best of all, we have the media relationships that can ensure your story gets placed where and when it counts most. From brainstorming to creative, from pitching stories to...
read moreCampaign Development
LONG LIVE THE CAMPAIGN At Carter West, we know how to plan and successfully execute PR and marketing campaigns. That’s one reason J.D. Power & Associates singled us out for managing one of the best campaigns in the entire nation for an auto mall. We understand the automotive technology market inside and out, not to mention, ahem, under the hood. We manage by objective. And we pay close attention to the details. You can always count on Carter West to ask the right questions, listen to your concerns, understand trade-offs and adjust as...
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