Are We Sacrificing Customer Experience for Efficiency?

Are We Sacrificing Customer Experience for Efficiency?

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live...
Is Your Company Disconnected?

Is Your Company Disconnected?

In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same...
A Social Media Mistake: How to Lose Friends and Irritate People

A Social Media Mistake: How to Lose Friends and Irritate People

Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences...
Content Marketing: Is it Possible to Go from Zero to Hero?

Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to...
A Vendor’s Guide to Getting Attention at Conferences

A Vendor’s Guide to Getting Attention at Conferences

The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you...
2015: Reflections & Gratitude for the Industry I Love

2015: Reflections & Gratitude for the Industry I Love

In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love!  Very few days go by without thoughts of how truly thankful I am to be involved with so...
Metrics 101: Is Your Content or Social Media Marketing Working?

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your...
In this Age of Extreme Political Correctness, Should Businesses Care?

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics – there are many that seem, well, baffling. Take...
Content Marketing: Is It Better to Keep It or Give It Away?

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits. However, is it better to keep the content on your site, or...
B2B Marketing in 2015: It’s Not All about Customer Experience

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services...