Metrics 101: Is Your Content or Social Media Marketing Working?

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your...
In this Age of Extreme Political Correctness, Should Businesses Care?

In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics – there are many that seem, well, baffling. Take...
Content Marketing: Is It Better to Keep It or Give It Away?

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them. High-quality educational content has many great benefits. However, is it better to keep the content on your site, or...
B2B Marketing in 2015: It’s Not All about Customer Experience

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services...

It’s On The Internet, So It Must Be Free

The web provides a plethora of content including articles, editorials, infographics, images, videos, and photographs.  While this content creates a great visual experience for web browsing and researching, it’s important to keep in mind copyright and intellectual...
Emerging Interactive Content

Emerging Interactive Content

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities. As more content is posted online, in emails, and presented in webinars to...
Social Media Is Becoming a Prime Customer Service Center

Social Media Is Becoming a Prime Customer Service Center

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook. Recently, Facebook...
Why LinkedIn Is Essential for Company Executives

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs...
Use Data to Create Better Content

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see web-traffic data for their own stories. That is, they will at least know how...
Video Content: The Fastest Growing Segment on the Web

Video Content: The Fastest Growing Segment on the Web

Video content is the fastest growing segment on the Web. YouTube – the number one Internet video platform — has exploded and offers videos on virtually any product or service. This is good news for businesses as it can be a very simple process to capitalize on...