How to Differentiate Your Dealership during the Recall Crisis

How to Differentiate Your Dealership during the Recall Crisis

Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers. Recalls certainly challenge...
Public Relations: The New Home of Content & Social Media Marketing?

Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases. The reality is that the public relations industry has been transforming itself as new technologies and strategies become...
Who Is Carter West PR: A Guest Blog

Who Is Carter West PR: A Guest Blog

By Arnold Tijerina In the automotive industry, we’re inundated with marketing messages from vendors pushing everything from direct mail to complete all-in-one dealership software solutions. But, let’s for a second flip to the other side. Believe it or not, vendors to...
Are We Sacrificing Customer Experience for Efficiency?

Are We Sacrificing Customer Experience for Efficiency?

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live...
Is Your Company Disconnected?

Is Your Company Disconnected?

In business, just as is the case for any living being, all parts need to be functioning to operate at optimal efficiency. If your right leg wanted to go forward and your left leg wanted to go backwards, you probably wouldn’t make much progress walking. The same...
A Social Media Mistake: How to Lose Friends and Irritate People

A Social Media Mistake: How to Lose Friends and Irritate People

Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences...
Content Marketing: Is it Possible to Go from Zero to Hero?

Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to...
A Vendor’s Guide to Getting Attention at Conferences

A Vendor’s Guide to Getting Attention at Conferences

The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you...
2015: Reflections & Gratitude for the Industry I Love

2015: Reflections & Gratitude for the Industry I Love

In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love!  Very few days go by without thoughts of how truly thankful I am to be involved with so...
Metrics 101: Is Your Content or Social Media Marketing Working?

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business. You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your...