What is Content Marketing?

What is Content Marketing?

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful! The...
How Subtlety in Content Leads to Marketing Success

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you still need to get...
When NOT to be the Smartest Person in the Room

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one of the oddest and most unique creatures exists – which is also the most useful creature in the universe: the babel fish.  When you insert it into your...
When It Comes to Marketing, Don’t Be The Horse With Blinders On!

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on — focused on the single...
When Using Customer Data, Don’t Be Creepy!

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider this example, which disturbs many people – Facebook’s unnatural ability to read your mind. While Facebook has denied any...
Marketing vs. Content: It’s a Matter of Perspective

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s...
Digital Dealer 22 Wins the Week in Tampa

Digital Dealer 22 Wins the Week in Tampa

While certainly not my first Digital Dealer, I was excited because it was in my own backyard at the beautiful convention center in down town Tampa. In addition, I was curious to see what changes would be made by the conference’s new owners, Emerald Expositions. From...
What Would You Do?

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into...