Marketing vs. Content: It’s a Matter of Perspective

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers whenever can – and that’s...
Digital Dealer 22 Wins the Week in Tampa

Digital Dealer 22 Wins the Week in Tampa

While certainly not my first Digital Dealer, I was excited because it was in my own backyard at the beautiful convention center in down town Tampa. In addition, I was curious to see what changes would be made by the conference’s new owners, Emerald Expositions. From...
What Would You Do?

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into...
Is Good Content Really Worth the Effort?

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their...
Act, Don’t React to Negative Online Reviews

Act, Don’t React to Negative Online Reviews

Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your...
Social Media and Security: This Could Be Important!

Social Media and Security: This Could Be Important!

These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels, social media has transcended beyond the term “social media” and could now...
It’s Time to Step up your Content Marketing Game

It’s Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing, engagement, and providing value through content marketing. A good...
Injecting the Power of Video into Your Content Marketing

Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly. In retail automotive, video is used very effectively to...