Making a Social Investment with Google+
When I heard about Google+ providing business pages, it made me contemplate if I needed another social media network. After much consideration I realized the benefits outweighed the drawbacks. Being a founder of a public relations firm, I’m expected to know everything about the latest marketing techniques. Creating a Google+ page keeps your business relevant in the minds of consumers. More and more people are being socially motivated to purchase items. As a result, if your business doesn’t possess the proper social networking...
read moreMarx Brothers Night at the Opera
The first few times someone asked me to follow them on Twitter, I thought it a funny expression. In fact, it reminded me of a scene in a Marx brothers movie, Night at the Opera. Truth be told, I’m not a serious fan of the M-bros, and you won’t find me dressing as Harpo Marx to go to a Halloween party. But, picture this: Con artist Groucho is fast talking gibberish to the sophisticated and confused Margaret Dumont, his foil, who sits across from him in a restaurant. At one point, Groucho stops and asks, “Do you follow me?” Ms Dumont...
read moreThe Fortune Teller
There’s an old cartoon that showed the owner of a Fortune Teller shop putting up an Out of Business sign. One person walking by sees the sign and says to his friend: “You’d think they would have known.” Every now and again, I have a client who sorta-kinda assumes that we know everything that’s going on inside their company–or industry–and never bothers to share key developments with us. Hmm. Assuming someone should have known is never a strong or even useful assumption, and it can severely handicap your PR effort. The...
read moreThe Victorian Internet
I read a delightfully insightful book last year titled The Victorian Internet by Tom Standage. In brief, it was about how slowly news traveled before the dual inventions of the telegraph and transatlantic cable… and how rapidly the same news traveled after those creations. Today, news travels even faster. Much, much faster. The book served to remind me of the cornerstone of any successful media relationship: follow-up. If a journalist requests information, you must reply in hours, not days. If you are slow to reply, a journalist has plenty...
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