Client: Cash Technologies, Inc.
What they do: Cash Technologies developed and markets CoinBank, a self-service coin deposit machine that sorts loose change. The machine is able to return to consumers the amount of change redeemed less service fees either by issuing credits on a bank ATM card, or in cash dispensed by a bank teller.
PR Goal: Cash Technology’s objective was to successfully premier CoinBank at the BAI (Banking Administration Institute) Show, the banking industry’s largest trade show. However, delays in developing the new technology had left the company with very little lead time to prepare for the important event.
Results: Though hired on short notice, Carter-West PR set up appointments with editors from all of Cash Technologies’ core trade publications, including two last-minute appointments at the show itself. The stellar result was 100% coverage by every targeted publication; including Bank Technology News, ABA Banking Journal; EFT Report, Credit Union Times and American Banker.
Seeing potential appeal for the new technology beyond BAI, Carter-West PR also promoted CoinBank to the mainstream press and obtained broad recognition for it with key articles obtained from Forbes, U.S. News & World Report and the Los Angeles Business Journal as well as coverage on ABC News and CNN.