Carter West client Cash Technologies, Inc. wanted to premier a new product at the BAI (Banking Administration Institute) Show, the banking industry’s largest trade show. Yet product development delays left little time for a product rollout splash. Nonetheless, Carter-West PR set up appointments with editors from all of the client’s core trade publications, including two last-minute appointments at the show itself. This resulted in 100 percent coverage by every targeted publication. Click to read more [insert link to the Cash Technologies success story].