Carter West client Cash Technologies, Inc. wanted to premier a new product at the BAI (Banking Administration Institute) Show, the banking industry’s largest trade show. Yet product development delays left little time for a product rollout splash. Nonetheless, Carter-West PR set up appointments with editors from all of the client’s core trade publications, including two last-minute appointments at the show itself. This resulted in 100 percent coverage by every targeted publication. Click to read more [insert link to the Cash Technologies success story].
Sara Callahan, the driving creative force behind Carter West PR shares some of her insights here on the Sarandipity Blog. We all know serendipity means making exciting discoveries by accident and Sara believes these discoveries can be enlightening, entertaining and sometimes very informative. Please enjoy these items and feel free to leave your comments. Make sure to connect with me online. Just click an icon below.