Campaign Development


At Carter West, we know how to plan and successfully execute PR and marketing campaigns. That’s one reason J.D. Power & Associates singled us out for managing one of the best campaigns in the entire nation for an auto mall.

We understand the automotive technology market inside and out, not to mention, ahem, under the hood. We manage by objective. And we pay close attention to the details. You can always count on Carter West to ask the right questions, listen to your concerns, understand trade-offs and adjust as needed.


  • Campaign strategy development and execution
  • Managing campaigns
  • Positioning your company
  • Creative brainstorming
  • Leveraging traditional media
  • Optimizing social media
  • Developing multi-level campaigns
  • Launching viral campaigns
  • Performing market research
  • Understanding your target audience
  • Setting up newsworthy events
  • Developing and moderating your online presence

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