Do Press Releases Still Have SEO Value?

The quick answer to the question is not so much anymore. These days press releases are branding, validation, and credibility tools for companies, not SEO tools. Quite simply it means PR firms are shifting the focus of how they utilize press releases for their clients....

How To Supercharge Your Press Releases With Images and Video

Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough though. To maximize the exposure your organization can get...
So You Wrote a Press Release, Now What?

So You Wrote a Press Release, Now What?

You’ve written a well-crafted release, published it to the wire, and now you sit back and wait for the phone to ring? Not so much. There are a lot of different uses for a press release that not only get your release more attention, they will also increase the ROI on...
10 Press Release Ideas You May Not Have Considered

10 Press Release Ideas You May Not Have Considered

Press releases are a great way to announce a product or a major event in a corporation, but have you ever considered using them for other purposes like milestones or customer success stories? Below are 10 Press Release Ideas that you may not have considered. #1 –...

How To Utilize Press Releases to Increase SEO

Everyone knows that issuing a press release to the newswire will get the word out about your product, service or success, but did you know that it is also an excellent way to improve your organic search ranking? In this issue of Sarandipity, I’ll give you 6 tips to...

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