In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love!  Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to the tech start-ups. And I am also lucky to work with the many truly great editors, publishers and sites that provide such good content and opportunities for us all. There are so many unique and wonderful people I get to work with. I just added it up and 2016 will mark my 23rd year in this industry!

Regardless of whether someone is my client, or simply a business associate, there are so many wonderful people in this industry striving to help dealers be more successful through innovation, training and support. It’s always a pleasure when I get the opportunity to attend conferences and catch up with friends, while also making new ones. It’s my goal going into 2016 to make a concerted effort to attend more industry events in order to support and nurture the relationships I have that I truly treasure.

The automotive industry is constantly in motion. It’s challenging sometimes to find that right balance in order to effectively deliver a message to dealers. I’ve found that most of the individuals on the vendor side of our industry truly have a deep appreciation for and sincerely wish to help dealers. This is not just an industry, but a community, and I’m grateful to be a part of it.

As we move into 2016, I look forward to continuing to be a part of this industry. In some cases, that may be assisting vendors to get their message out to dealers and, hopefully, directly contributing to their growth. In other cases, I’m content to simply watch as the industry transforms and changes in the dynamic way it always is. Regardless of which situation I find myself in, I want everyone to know that I appreciate being a part of this wonderful industry. I cherish the relationships I have and those yet to be formed. And I’m excited to see what the next wave of entrepreneurs and innovators brings, while the larger companies continue to bring more value to their clients.

Thank you all for the opportunity to be a part of this intricate, dynamic and complex thing we call the auto industry. Each individual has the ability to change things for the better and I hope that I can continue to be a part of this wonderful group of people and companies. Lastly, I want to thank my great team of public relations professionals, social media gurus and masters of content creation – you know who you are and I LOVE working with each and every one of you.

Best wishes to you and yours.

Sara Callahan | Carter West Public Relations